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Analytics & Reporting

Track how consumers interact with your products through scans, registrations, and engagement metrics.

Access Analytics

Click Analytics in the sidebar. The analytics section has four tabs:

  • Overview — high-level metrics and trends
  • Engagement — detailed interaction data
  • Users — consumer demographics and behavior
  • Geographic — scan and registration data by location

Overview tab

The overview shows key metrics at a glance:

  • Total scans — number of QR code scans across all products
  • Total registrations — number of completed product registrations
  • Conversion rate — percentage of scans that result in a registration
  • Top products — most-scanned and most-registered products

Use the date range controls at the top to filter data by time period (last 7 days, 30 days, 90 days, or custom range).

Engagement tab

Dive deeper into consumer interactions:

  • Scan trends — scans over time as a line chart
  • Registration trends — registrations over time
  • Chat sessions — AI Support Chat usage
  • Store promotion clicks — clicks to your online store

Users tab

Understand your consumer base:

  • New vs returning consumers
  • Device breakdown — mobile vs desktop
  • Browser distribution — which browsers consumers use

Geographic tab

See where your consumers are located:

  • Map view — scan and registration density by region
  • Country breakdown — top countries by activity
  • City-level data — for more granular analysis

Tip: Use geographic data to identify strong markets and inform localization decisions. High scan volume in a region may indicate demand for localized content.

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