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Consent & Privacy (GDPR)

Veribl provides built-in tools for managing consumer consent and maintaining GDPR compliance.

During product registration, consumers can opt in to email marketing communications:

The registration form includes a marketing consent checkbox
Consent is not pre-checked — consumers must actively opt in
When they consent, Veribl records:
- Consent status — opted in or not
- Consent timestamp — when they opted in
- IP address — for record-keeping

In the Customers > Contacts tab, each contact shows their consent status:

Opted in — the consumer agreed to receive marketing emails
Not opted in — the consumer did not check the consent box
Unsubscribed — the consumer was opted in but later unsubscribed

Unsubscribe flow

Every marketing email includes an unsubscribe link in the footer:

Consumer clicks the unsubscribe link
They see a confirmation page
Their consent status is updated to "unsubscribed"
No further marketing emails are sent
A consumer.unsubscribed webhook event is triggered (if configured)

Unsubscribe links use HMAC tokens to prevent tampering.

Transactional vs marketing emails

Transactional emails (e.g., Warranty Confirmation) are sent regardless of marketing consent — they're related to an action the consumer took
Marketing emails (e.g., Product Tips, Review Request, Accessory Recommendation) are only sent to consumers who opted in

Veribl supports GDPR compliance with:

Explicit opt-in — no pre-checked consent boxes
Consent records — timestamp and IP address stored for each consent
Easy unsubscribe — one-click unsubscribe in every marketing email
Data export — export all consumer data as CSV
Consent filtering — filter contacts by consent status

Tip: Review your consent records regularly. The Contacts tab lets you filter by consent status to understand your marketable audience size.

Contacts & Customer Data — viewing consent status
Email Automations — how consent affects email delivery
Exporting Customer Data — exporting consent records