How consent is collected
The product registration form has a marketing consent checkbox. Its wording comes from the registration form's theme settings, as Marketing consent text, for example "Send me product tips and updates from ". The setting Tick the consent box in advance is off by default, because in the EU consent only counts when people tick the box themselves. Keep it off.
When someone consents, Veribl records the time, the source and the IP address against your brand. Someone who registers without ticking the box is not subscribed.
See who is subscribed
- On Customers, the Consent column shows Subscribed or Not subscribed. Filter with Email consent.
- On a customer's profile, Channel consent shows Subscribed (with "since" date) or Never subscribed.
- The contacts CSV includes an Email Consent column.
Unsubscribing
Every marketing email from a flow carries an unsubscribe link, and the link is unique to your brand. When a customer clicks it, they see a confirmation page, they stop receiving your marketing emails, and a consumer.unsubscribed webhook event fires. Unsubscribing from your brand does not affect other brands.
Someone who unsubscribed is not re-subscribed when they use a public form again.
Marketing and service emails
Each email step in a flow has a Marketing email switch:
- On: sent only to customers who consented, with an unsubscribe link.
- Off: a service message, such as warranty information, sent to every customer in the flow.
If a customer has not consented, a marketing email step is skipped for them and the rest of the flow carries on. Use the service setting only for messages that really are about the customer's product or warranty. See Flows.
Footer details
Marketing emails need your postal address by law in most countries. Add it under Branding › Emails in the footer settings. See Email design.
Export and delete customer data
- Export — Customers, then the menu in the filter bar, then Export customers. Exports are recorded in the Audit log.
- Delete — select customers in the list and use the bulk Delete action. It removes the customers and their registrations, chats, tag assignments and scheduled emails. It cannot be undone, so export first if you need a record.
To answer a data request from a customer, find them in the list by name or email, then export or delete.
Tip: Sending marketing email is your responsibility as the brand. Check the wording of your consent text with your own legal adviser.